The issues about global warming and the effects of global warming are continuously under debate. Somehow the debate has made its way into virtually every aspect of our lives. There is even thought that the issues about global warming are also applicable to the beliefs that other beings from other planets were forced to make themselves to Earth as their planet began to deteriorate, due to global warming.
It is all around us. It is on the weather stations. It faces us when we decide to purchase a new car or even a cleaning product. The real issues come when trying to learn about global warming. There is a lot of conflicting information on the internet and there is not one group that can agree on all aspects of the global warming debate.
Over the past century, with out a doubt, global temperatures have risen. While the rise in temperature has been only a degree or so, the concern is whether the Earth's temperatures will continue to rise and what impact that will have on the environment. The controversy about the warming of the earth is a result of conflicting evidence.
The fact that global warming also occurred in the prehistoric era is a scientific point. Some think a large meteor hitting the planet caused an big change in the earth's temperature. Is that what killed the dinosaurs? Science cannot prove this conclusively yet. The political and industrial lobbies further complicate conversations about global warming. The contention of these groups is that, we currently do not know enough about the effects of global warming to limit industrial emissions.
When will we know the full facts about global warming and will the global warming issue be resolved anytime soon? Unfortunately the answer is no. There will continue to be studies performed and there will always be a measure of doubt clouding the minds of citizens around the world. Perhaps, when enough data comes through, we will be able to make a determination based on scientific fact rather than theory. Until then we can continue to monitor the progress of scientists and try to do our part in conserving the environment.
Sunday, February 24, 2008
Who Is Bob Miller
"I don't hate predators. If there weren't hawks in this country, those in other countries would show up here. Do not misinterpret "Hawk" to mean I approve of George W. Bush and Richard Cheney and their Hermann Goering protégés in the Pentagon. Bush is a mouth and a pen; he's in a different league altogether than his vice president. Cheney is a vulgar, immoral, sadistic subhuman."
It would be safe to say that Bob Miller doesn't like the Bush administration, nor does he take to kindly the war in Iraq. But why? A personal rift with the men at the top? Another rebel looking to make a name for himself by campaigning against authority? Or a talented author and political activist that gives his all for the chance to share his views and talk about what he perceives to be the 'evil' of the Bush family?
A loyal American citizen and Veteran of the Vietnam war, Bob Miller is also one of the country's leading authors, portraying both wit and humour amongst the most serious of all subject matter. In his latest book "Kill Me If You Can, You SOB", Bob draws on the entries he made in his diary during the height of the Vietnam war, expressing both comedy and horror in equal measure from the blindingly honest portrayal of military life at the time.
Having stood for the Senate back in 1992 as a Republican candidate, it's not as if Bob is leveraging Bush's foreign policy for political gain. More accurately Miller is determined to carry on his life's work in spreading the message of the evil and hatred propagated by the Bush regimes, and campaigning for an end to the aggressive foreign policy handling of the US authorities over the last half century.
Never afraid to speak his mind, Bob Miller has been made out to be a rebel and one of the more controversial modern writers, yet his aims are simple: to express his opinions about the underlying problems with the Bush administration, which in his eyes is driven by the greed and desire for personal wealth and power. Never has a writer crossed such difficult issues with the grace of Miller, avoiding political bias and focusing on the truth of the matter, particularly in "Kill Me If You Can".
Criticizing the Bush family and standing up against corruption since 1976, Bob Miller has been widely regarded as having extreme views on the war in Iraq, the real reasons behind the invasion and the link with 9/11, and was taken in for questioning by the US Secret Service back in 1990. Furthermore he has been slated in the media as a controversial figure for speaking the sometimes brutal truth about the current state of the American government. Yet unlike many of his peers Miller brings to the table an honesty and integrity that comes from first hand experience of the horrors of war and fighting for a thankless US government. Who is Bob Miller? You decide.
It would be safe to say that Bob Miller doesn't like the Bush administration, nor does he take to kindly the war in Iraq. But why? A personal rift with the men at the top? Another rebel looking to make a name for himself by campaigning against authority? Or a talented author and political activist that gives his all for the chance to share his views and talk about what he perceives to be the 'evil' of the Bush family?
A loyal American citizen and Veteran of the Vietnam war, Bob Miller is also one of the country's leading authors, portraying both wit and humour amongst the most serious of all subject matter. In his latest book "Kill Me If You Can, You SOB", Bob draws on the entries he made in his diary during the height of the Vietnam war, expressing both comedy and horror in equal measure from the blindingly honest portrayal of military life at the time.
Having stood for the Senate back in 1992 as a Republican candidate, it's not as if Bob is leveraging Bush's foreign policy for political gain. More accurately Miller is determined to carry on his life's work in spreading the message of the evil and hatred propagated by the Bush regimes, and campaigning for an end to the aggressive foreign policy handling of the US authorities over the last half century.
Never afraid to speak his mind, Bob Miller has been made out to be a rebel and one of the more controversial modern writers, yet his aims are simple: to express his opinions about the underlying problems with the Bush administration, which in his eyes is driven by the greed and desire for personal wealth and power. Never has a writer crossed such difficult issues with the grace of Miller, avoiding political bias and focusing on the truth of the matter, particularly in "Kill Me If You Can".
Criticizing the Bush family and standing up against corruption since 1976, Bob Miller has been widely regarded as having extreme views on the war in Iraq, the real reasons behind the invasion and the link with 9/11, and was taken in for questioning by the US Secret Service back in 1990. Furthermore he has been slated in the media as a controversial figure for speaking the sometimes brutal truth about the current state of the American government. Yet unlike many of his peers Miller brings to the table an honesty and integrity that comes from first hand experience of the horrors of war and fighting for a thankless US government. Who is Bob Miller? You decide.
Getting The Right Vacuum Cleaner For Your Home
Buying a vacuum cleaner might seem easy, but there are important issues to consider. These include price, features, and what type and size of house a person has. A large house needs a stronger vacuum if the house is carpeted. In addition, pets or children can affect how often a home is vacuumed and how hard a vacuum cleaner will need to work to ensure cleanliness. People with hardwood floors may also want vacuum cleaners, but they will likely be more interested in a canister vacuum as opposed to an upright. A canister vacuum is better designed to handle rugs and draperies, as well as upholstery. These kinds of vacuums do not do well, however, for individuals with wall to wall carpet, because their cleaning power is not the same.
The price of a vacuum cleaner is very important, but not to everyone. Some people have more money than others, and those who are rich simply buy what they want. For the majority of individuals, however, how much a vacuum cleaner costs affects whether a person buys it or not. In addition, many people look at the price of a vacuum cleaner based on several factors, such as the width of the cleaning path, the size of the motor, and what kinds of attachments come along with it. A vacuum with a stronger motor and more attachments should generally cost more. However, there are some discrepancies in price in almost any category of vacuum cleaner, and taking one’s time to find the best deal is often worth it.
The brand of vacuum cleaner that is purchased can also affect price and be very significant for many people. There are some people who swear by a particular brand and will not purchase anything else, just as there are some people who do not care what brand they buy, as long as it works well and is priced right. Most people fall somewhere in the middle. They have certain brands that they like, but they will pick from among those brands based on price and other factors. In addition, they might consider going outside of that group of brands if they find something that seems to be a particularly good deal, or if something else has been recommended to them from someone who they trust.
There are some vacuum choices that a lot of people do not consider, but which are still good options for many people. For those who have multi-story homes, having a vacuum cleaner on each floor is generally a good option, to avoid carrying a vacuum cleaner up and down stairs. Some of these individuals will opt to have a central vacuum cleaner installed in a home so that there is only a very lightweight hose to carry around when vacuuming. In addition, some people use a robotic vacuum if they have a small area of hard floor which they want to clean very easily. These are not designed for large areas, however, or for carpeted areas. There are so many choices for a vacuum cleaner today that people can generally find whatever it is that they are looking for, making their cleaning easier.
The price of a vacuum cleaner is very important, but not to everyone. Some people have more money than others, and those who are rich simply buy what they want. For the majority of individuals, however, how much a vacuum cleaner costs affects whether a person buys it or not. In addition, many people look at the price of a vacuum cleaner based on several factors, such as the width of the cleaning path, the size of the motor, and what kinds of attachments come along with it. A vacuum with a stronger motor and more attachments should generally cost more. However, there are some discrepancies in price in almost any category of vacuum cleaner, and taking one’s time to find the best deal is often worth it.
The brand of vacuum cleaner that is purchased can also affect price and be very significant for many people. There are some people who swear by a particular brand and will not purchase anything else, just as there are some people who do not care what brand they buy, as long as it works well and is priced right. Most people fall somewhere in the middle. They have certain brands that they like, but they will pick from among those brands based on price and other factors. In addition, they might consider going outside of that group of brands if they find something that seems to be a particularly good deal, or if something else has been recommended to them from someone who they trust.
There are some vacuum choices that a lot of people do not consider, but which are still good options for many people. For those who have multi-story homes, having a vacuum cleaner on each floor is generally a good option, to avoid carrying a vacuum cleaner up and down stairs. Some of these individuals will opt to have a central vacuum cleaner installed in a home so that there is only a very lightweight hose to carry around when vacuuming. In addition, some people use a robotic vacuum if they have a small area of hard floor which they want to clean very easily. These are not designed for large areas, however, or for carpeted areas. There are so many choices for a vacuum cleaner today that people can generally find whatever it is that they are looking for, making their cleaning easier.
Internet Marketing
Internet Marketing, also known as online marketing or emarketing, is the marketing of products or services over the internet. The internet has brought about quite a few exceptional advantages to marketing such as quick and economical mode of circulating large amount of information to a vast audience. It's interactive nature, both in terms of immediate response, and in drawing out response, are the sole of its kind attributes of this mode of marketing.
Internet marketing blends together creative and technical aspects of the internet, which covers design, development, advertising and sales. Some of it's methods include search engine marketing,blog marketing,viral marketing etc.Basically it involves the development and advertisement of an organization through online media. It does not simply mean developing and promoting a website. Rather a website is always created for a real organization having real goals.
Every minute detail of online advertising products, services, and websites, covering market research, email marketing, and direct sales are taken care of through various internet marketing strategies.Several industries including the advertising industry have been influenced by the internet marketing. It may appear comparitively an easy task to venture out into the scenario of online marketing.But one should never overlook the competitive edge,a sound business strategy offers in any kind of marketing. Of course the availabiltiy of latest and vast amount of information is one of the merits of this form of marketing.Here,the transaction is not restricted by business hours or days as a customer can access the internet ,study and verify the products, and even purchase them at any hour of any day.
Internet marketing also facilitates a company to cut down the expenses which it could otherwise incur on the salesforce.On the whole, internet marketing assists a business to spread out its wings from a local market to national and international market places. Moreover,it has a relatively low cost of entry when compared to any other form of the media.
Internet marketing has indeed become one of the major ways of making oneself known to the whole world. In fact in the present day scenario, there could be no better medium than this to market any kind of business
Internet marketing blends together creative and technical aspects of the internet, which covers design, development, advertising and sales. Some of it's methods include search engine marketing,blog marketing,viral marketing etc.Basically it involves the development and advertisement of an organization through online media. It does not simply mean developing and promoting a website. Rather a website is always created for a real organization having real goals.
Every minute detail of online advertising products, services, and websites, covering market research, email marketing, and direct sales are taken care of through various internet marketing strategies.Several industries including the advertising industry have been influenced by the internet marketing. It may appear comparitively an easy task to venture out into the scenario of online marketing.But one should never overlook the competitive edge,a sound business strategy offers in any kind of marketing. Of course the availabiltiy of latest and vast amount of information is one of the merits of this form of marketing.Here,the transaction is not restricted by business hours or days as a customer can access the internet ,study and verify the products, and even purchase them at any hour of any day.
Internet marketing also facilitates a company to cut down the expenses which it could otherwise incur on the salesforce.On the whole, internet marketing assists a business to spread out its wings from a local market to national and international market places. Moreover,it has a relatively low cost of entry when compared to any other form of the media.
Internet marketing has indeed become one of the major ways of making oneself known to the whole world. In fact in the present day scenario, there could be no better medium than this to market any kind of business
The Origins Of The CRM Revolution
There are many things behind the CRM onslaught that is taking place today. This comes mostly, though, from customer demand, and from the realization by companies that they must pay more attention to their customer through CRM if they want those customers to return. Without return business, a company can die out very quickly. There are usually new customers as well, but there are only so many people that will try a product in a given area of the country or on the Internet. Because of that, it would be quite easy for a company to run into a very serious problem if that company did not take the time to cultivate its customers through CRM and be sensitive to the way that they feel. This lack of regard for customer feelings could easily damage the relationship between the company and the customers, and rebuilding that relationship takes much more work than simply keeping the relationship intact in the first place.
This understanding about how important CRM actually is did not just come about through company realization, however. It also came about because customers began to stand up and express their displeasure with companies because those companies were very careless with the way that customers were treated. Their requests were repeatedly ignored, the companies did not ask for feedback, and customer service became a joke, not an option. With CRM, however, that has all changed. This new software � abbreviated from customer relationship management � is designed to keep more than just names and addresses. It does this as well, but it also works with much more than that. In addition to remembering the customers� personal information, CRM software remembers important dates like birthdays and anniversaries, and keeps track of appointments, purchases, returns, calls to customer service numbers, answers to surveys, and countless other bits of information that can all be used to give the customer a better experience with the company.
For companies who use CRM and are committed to their customers, customer retention is generally much higher. When a person is aware that a company cares about him or her and what he or she thinks, there is a higher chance that the customer is going to continue to return to that company in the future. Naturally, this will not work for everyone, but many people feel strongly enough about this kind of interest in their lives and their feelings that they will be more likely to come back to a company that uses CRM as opposed to a company that does not. This CRM revolution was generally started by the customers and their willingness to voice what they needed, and then the companies took over the idea and realized how much it could do for them. This was the vital link in the chain between knowing about CRM and actually being aware of what it was able to do for companies and their customers. The CRM revolution, therefore, will generally continue to grow based on the fact that companies have now seen what it can do for them. Now that they know, they will not relinquish this kind of technology and business advantage.
This understanding about how important CRM actually is did not just come about through company realization, however. It also came about because customers began to stand up and express their displeasure with companies because those companies were very careless with the way that customers were treated. Their requests were repeatedly ignored, the companies did not ask for feedback, and customer service became a joke, not an option. With CRM, however, that has all changed. This new software � abbreviated from customer relationship management � is designed to keep more than just names and addresses. It does this as well, but it also works with much more than that. In addition to remembering the customers� personal information, CRM software remembers important dates like birthdays and anniversaries, and keeps track of appointments, purchases, returns, calls to customer service numbers, answers to surveys, and countless other bits of information that can all be used to give the customer a better experience with the company.
For companies who use CRM and are committed to their customers, customer retention is generally much higher. When a person is aware that a company cares about him or her and what he or she thinks, there is a higher chance that the customer is going to continue to return to that company in the future. Naturally, this will not work for everyone, but many people feel strongly enough about this kind of interest in their lives and their feelings that they will be more likely to come back to a company that uses CRM as opposed to a company that does not. This CRM revolution was generally started by the customers and their willingness to voice what they needed, and then the companies took over the idea and realized how much it could do for them. This was the vital link in the chain between knowing about CRM and actually being aware of what it was able to do for companies and their customers. The CRM revolution, therefore, will generally continue to grow based on the fact that companies have now seen what it can do for them. Now that they know, they will not relinquish this kind of technology and business advantage.
What CRM Software Can Do For Your Business
For the salespeople who work at a business and the individuals who own that business, CRM software can be very helpful. However, a lot of people do not realize the importance of CRM software so they do not use it. Other people think that CRM software is too hard for them to use, so they choose to use a different method of keeping track of their clients. If it is too hard to use, people will avoid it, and they will find other ways of keeping track of customers. Other ideas for tracking customers may not be as effective as CRM software solutions, however. Still other individuals may be concerned that CRM software is too costly for them, so they decide it is not cost-effective for their business. Despite some concerns, CRM software is generally the right choice for most businesses, because it works extremely well at keeping track of clients and their information.
The most important thing that CRM software can do for a business is to keep it organized. One of the most vital parts of the life of a business is clients and the information which is collected about them. Even a small business must make sure that these clients are kept organized. These clients can get lost in the paperwork and other issues that a business must handle, and this causes them to be neglected and ignored. With CRM software, though, there is much less worry about the clients and their information. CRM software is also very good for keeping client information protected and safe. By doing this, the company is better protected from future problems. Also, many clients feel more comfortable in working with the company. Any sensitive information that is provided to the company will not be lost or compromised.
For the salesperson, CRM software is also a good tool. It helps to keep them prepared every day for what they must do. People who work in sales spend a lot of their day just preparing for the next day. They are also concerned about forgetting clients or forgetting appointments. By using CRM software, they reduce the chances of these kinds of problems taking place. Everything that the salesperson needs to know about the client and everything that has to be remembered can be easily stored. Having a salesperson who will not learn the system and use it is basically the only disadvantage to CRM software. This, however, would be the fault of the salesperson, not the fault of the software.
CRM software is one of the best ways to build business in many companies. Not all companies will use this software, but those that do find that their business has been improved. Those who need reassurance that they matter to the company can receive this, and salespeople can enjoy better interaction with the clients that they have. When they get that, they want to come back. They feel that they are valued, and they think that their opinions, ideas, and business are important to the company, as well.
The most important thing that CRM software can do for a business is to keep it organized. One of the most vital parts of the life of a business is clients and the information which is collected about them. Even a small business must make sure that these clients are kept organized. These clients can get lost in the paperwork and other issues that a business must handle, and this causes them to be neglected and ignored. With CRM software, though, there is much less worry about the clients and their information. CRM software is also very good for keeping client information protected and safe. By doing this, the company is better protected from future problems. Also, many clients feel more comfortable in working with the company. Any sensitive information that is provided to the company will not be lost or compromised.
For the salesperson, CRM software is also a good tool. It helps to keep them prepared every day for what they must do. People who work in sales spend a lot of their day just preparing for the next day. They are also concerned about forgetting clients or forgetting appointments. By using CRM software, they reduce the chances of these kinds of problems taking place. Everything that the salesperson needs to know about the client and everything that has to be remembered can be easily stored. Having a salesperson who will not learn the system and use it is basically the only disadvantage to CRM software. This, however, would be the fault of the salesperson, not the fault of the software.
CRM software is one of the best ways to build business in many companies. Not all companies will use this software, but those that do find that their business has been improved. Those who need reassurance that they matter to the company can receive this, and salespeople can enjoy better interaction with the clients that they have. When they get that, they want to come back. They feel that they are valued, and they think that their opinions, ideas, and business are important to the company, as well.
Web-Programming: An Alternative To Unproductive Advertising
As of this writing the television writers in Hollywood are on strike. The significance of this strike will be felt far beyond the current television season and impact what and where people will get their entertainment in the future. People are now not only embracing the Web for their information needs but are also increasingly turning to it for their entertainment needs as well.
The Web will soon be 'the place' that fills the programming vacuum that network broadcasters have been unwilling and/or unable to fulfill. People were prepared to tolerate constant reruns, dreadful programming, and incessant repetitive ads as long as there was no alternative, but that is no loner the case. Viewers now have an option to bad television and it's the Web, but why should you care and more importantly how can you take advantage of the opportunity it creates?
Why Should You Care?
Information and entertainment have melded in recent years creating what has been dubbed 'infotainment.' It can be argued that the evening news has become more entertainment than hard news and let's not even get into venues like the History Channel where fact and fiction seem to be presented in equal and indistinguishable doses. So what does all this have to do with you and how you deliver your marketing message?
The time is coming, if it is not here already, that companies will not be able to get away with merely uploading online brochures and catalogues, or even extensive screeds singing the praises of every feature and benefit associated with their offering. People demand more, they insist your website be interesting, informative, and entertaining; and it is this aspect of entertainment that potentially makes your marketing presentation memorable.
What Is Web-Programming?
Web-programming takes the creative Web-video campaign concept and pushes it one step further up the evolutionary marketing scale by integrating the message into a programming environment.
This concept is not an entirely new idea, in fact one of the most noted television commercial campaigns of 1991 was the Taster's Choice soap opera-like series of spots that wove the marketing message into a courtship relationship between two apartment neighbors. In an environment where information and entertainment blur, it seems like an ideal solution to capturing an audience's attention and interest, and creating a viral buzz that few products or services can generate by presenting a bulleted list of features.
Build Brand Relationships
James E. Aisner, in his article 'More Than A Name: The Role of Brands in People's Lives' (HBS Working Knowledge For Business Leaders) references the research of Harvard Business School Professor, Susan M. Fournier, "Fournier has created a typology of fifteen different types of relationships between consumers and their brands." These brand relationships include the secret affair, the best friend, kinship, the fling, courtship, the marriage-of-convenience, casual friendship, childhood friendship, mother and child, and master-slave.
What kind of relationship does your brand have with your audience? Is it a short-term fling that starts with a lot of heat and passion and then quickly cools-off, or is it a long-term marriage that will last a lifetime? Finding, and promoting the most appropriate and beneficial brand relationship is the marketing goal of your Web-programming marketing initiative.
Part of the problem many smaller organizations have in developing successful marketing campaigns is that they think in terms of products and services rather than brands; features and benefits rather than relationships. Almost every product or service on the market can be replaced with a competitive substitute, but brands are much harder to replace; brands create a competitive barrier through the development of relationships based on prototypical psychological and emotional factors, the same kinds of factors that govern your personal relationships.
Generate Trust, Confidence, Loyalty and Passion
In his article, "A Brand New You," (Psychology Today), W. Eric Martin tells us that brands came into vogue in the post Civil War era as a response to an increasing mobile population that began to lose touch with local merchants and shopkeepers. Brands became a substitute for the personal relationships that people had with their suppliers. This seemingly minor historic fact helps us understand the significance of brands in today's Web-centric marketplace.
Today's consumer-client, whether retail or business-to-business is more remote, more isolated from the supplier than ever before. The Web allows us to market our products and services anywhere in the world, but in order to actually make a sale, we must establish a relationship that generates a sufficient level of trust, confidence, loyalty and passion. Sneer if you will at the passion and loyalty most Macintosh users have for their computers, but what other computer company can claim such brand allegiance?
Relationships Are Based On Psychological Needs
At the heart of any relationship is the emotional or psychological need that that relationship fulfills. If you haven't found that connection in what you do then you are at a definite competitive disadvantage; and you are competing on the most fickle and transient of factors: price and features. In business, there will always be someone who is prepared to sell a substitute product or service for less, or with more bells and whistles. So why would you ever want to compete on that basis?
It really doesn't matter what business you're in, there is always some emotional or psychological component to what you do. The iPod is the market leader in its category despite numerous competitors; it holds that position not because it's the cheapest, which it definitely isn't, or the product with the most features, which it probably is, but because it's an iPod - not a tool but a status symbol, a badge of intelligence and taste, a brand relationship akin to being a member of the coolest club in town.
Web-programming Development
In short, Web-programming is a marketing campaign based on a series of episodic Web-videos tied together by plotline and character development; an ongoing initiative that weaves into its storyline the
The Web will soon be 'the place' that fills the programming vacuum that network broadcasters have been unwilling and/or unable to fulfill. People were prepared to tolerate constant reruns, dreadful programming, and incessant repetitive ads as long as there was no alternative, but that is no loner the case. Viewers now have an option to bad television and it's the Web, but why should you care and more importantly how can you take advantage of the opportunity it creates?
Why Should You Care?
Information and entertainment have melded in recent years creating what has been dubbed 'infotainment.' It can be argued that the evening news has become more entertainment than hard news and let's not even get into venues like the History Channel where fact and fiction seem to be presented in equal and indistinguishable doses. So what does all this have to do with you and how you deliver your marketing message?
The time is coming, if it is not here already, that companies will not be able to get away with merely uploading online brochures and catalogues, or even extensive screeds singing the praises of every feature and benefit associated with their offering. People demand more, they insist your website be interesting, informative, and entertaining; and it is this aspect of entertainment that potentially makes your marketing presentation memorable.
What Is Web-Programming?
Web-programming takes the creative Web-video campaign concept and pushes it one step further up the evolutionary marketing scale by integrating the message into a programming environment.
This concept is not an entirely new idea, in fact one of the most noted television commercial campaigns of 1991 was the Taster's Choice soap opera-like series of spots that wove the marketing message into a courtship relationship between two apartment neighbors. In an environment where information and entertainment blur, it seems like an ideal solution to capturing an audience's attention and interest, and creating a viral buzz that few products or services can generate by presenting a bulleted list of features.
Build Brand Relationships
James E. Aisner, in his article 'More Than A Name: The Role of Brands in People's Lives' (HBS Working Knowledge For Business Leaders) references the research of Harvard Business School Professor, Susan M. Fournier, "Fournier has created a typology of fifteen different types of relationships between consumers and their brands." These brand relationships include the secret affair, the best friend, kinship, the fling, courtship, the marriage-of-convenience, casual friendship, childhood friendship, mother and child, and master-slave.
What kind of relationship does your brand have with your audience? Is it a short-term fling that starts with a lot of heat and passion and then quickly cools-off, or is it a long-term marriage that will last a lifetime? Finding, and promoting the most appropriate and beneficial brand relationship is the marketing goal of your Web-programming marketing initiative.
Part of the problem many smaller organizations have in developing successful marketing campaigns is that they think in terms of products and services rather than brands; features and benefits rather than relationships. Almost every product or service on the market can be replaced with a competitive substitute, but brands are much harder to replace; brands create a competitive barrier through the development of relationships based on prototypical psychological and emotional factors, the same kinds of factors that govern your personal relationships.
Generate Trust, Confidence, Loyalty and Passion
In his article, "A Brand New You," (Psychology Today), W. Eric Martin tells us that brands came into vogue in the post Civil War era as a response to an increasing mobile population that began to lose touch with local merchants and shopkeepers. Brands became a substitute for the personal relationships that people had with their suppliers. This seemingly minor historic fact helps us understand the significance of brands in today's Web-centric marketplace.
Today's consumer-client, whether retail or business-to-business is more remote, more isolated from the supplier than ever before. The Web allows us to market our products and services anywhere in the world, but in order to actually make a sale, we must establish a relationship that generates a sufficient level of trust, confidence, loyalty and passion. Sneer if you will at the passion and loyalty most Macintosh users have for their computers, but what other computer company can claim such brand allegiance?
Relationships Are Based On Psychological Needs
At the heart of any relationship is the emotional or psychological need that that relationship fulfills. If you haven't found that connection in what you do then you are at a definite competitive disadvantage; and you are competing on the most fickle and transient of factors: price and features. In business, there will always be someone who is prepared to sell a substitute product or service for less, or with more bells and whistles. So why would you ever want to compete on that basis?
It really doesn't matter what business you're in, there is always some emotional or psychological component to what you do. The iPod is the market leader in its category despite numerous competitors; it holds that position not because it's the cheapest, which it definitely isn't, or the product with the most features, which it probably is, but because it's an iPod - not a tool but a status symbol, a badge of intelligence and taste, a brand relationship akin to being a member of the coolest club in town.
Web-programming Development
In short, Web-programming is a marketing campaign based on a series of episodic Web-videos tied together by plotline and character development; an ongoing initiative that weaves into its storyline the
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